Facebook criticizes Apple’s privacy change on the second day of the ad blitz


The Facebook logo appears on the phone screen.

Jakub Porzycki | NurPhoto via Getty Images

Apple will launch another ad the day after the onset of the attack on the upcoming privacy change, prompting consumers to consider paying for currently free apps.

Facebook on Wednesday released newspaper ads, a new website and blog posts outlining arguments for Apple’s privacy change, which it claims “threatens the personalized ads that millions of small businesses rely on to find and reach customers”.

Apple will soon change users ’iPhone settings for privacy and fundamentally change how mobile ads work on these devices. You will need a privacy option that was previously buried deep in users ’phones and placed in the front and center when they open the app. It is expected to dramatically affect the ability of advertisers to target ads in a way they have before, as people are unlikely to choose this.

Facebook has been talking openly about the change since the June announcement, accuser Apple is moving free, ad-supported Internet to paid apps and services, where Apple can achieve a 30% discount.

A new Facebook ad from The Wall Street Journal, The New York Times, and The Washington Post on Thursday took a different trend: suggesting that content creators should subscribe to make up for lost advertising revenue and consumers should pay because what was once it was free.

“Take out your favorite cooking places or sports blogs,” the ad says. “Most are free because they display ads. Apple’s change limits the ability to display personalized ads. In order to make a living, many have to start eliminating subscription fees or increasing in-app purchases, making the Internet much more expensive and shrinking to high quality. free content. ”

Wednesday’s ads introduced a new page for Facebook for Business that includes videos of owner interviews that speak out against the ad change. It also includes explanations of what happened, as well as a “toolbar” with which the “#SpeakUpForSmall” hashtag can be used to post comments about the change.

Apple defended its policy change, saying it was “a simple matter to stand up for our users.”

“Users need to know when they collect and share their data in other apps and websites – and they can choose whether or not to allow it,” Apple said in a statement sent in an email on Wednesday. “The transparency of iOS 14 app tracking doesn’t require Facebook to change the way we track users and create targeted ads, it simply requires that users be given a choice.”