The couple was never shy about their combined love of power. When they got engaged, Ivanka Trump said in an interview that she knew Kushner was when she found her ambition matched her.
Yet now they find themselves staring at the end of the prestigious Trump presidency: the U.S. Capitol continues to show signs of a deadly mass attack that has broken the seat of democracy, thousands of National Guards have shut down the city, President Donald Trump (again) accused. because of his role in inciting the crowd, and the patriarch of the family robbed his most powerful business after being banned from Twitter for good.
To accomplish their goals, Ivanka Trump and Jared Kushner must pull off all the pivots.
With a smile and a wave instead of the last chapter of the White House, the couple is working to prevent the president from saying too little or too much, throwing himself on a grenade that he may not explode, but he can’t even take the chance. beat.
A White House official sent this statement asking for a comment: “Ivanka came to Washington to give back to a nation that gave her so much and fought to fight for policies that help hard-working American families. In four years, job-creating policies he has empowered American workers, fed families in need and supported small businesses throughout the pandemic. He is proud to serve and excited for the future. “
Ivanka Trump was one of those who forced her father to make the Twitter video that she eventually banned in the wake of the riots, a White House official says.
In it, he told the rioters to “go home,” but at a moment outside the scenario, they added, “We love it.”
From her office in the west wing, Ivanka Trump made calls from Capitol Hill politicians who were literally hiding from an evil and violent crowd. Senator Lindsey Graham, who was present everywhere with the President on golf trips and trips to Mar-a-Lago, was unable to contact Trump to ask him to publicly call for an end to the uprising – this source knows the conversation said CNN. So Graham called Ivanka Trump and begged him to help him talk to his father.
Once again, Ivanka Trump was a key aide, prompting the president to release another video following his accountability, and once again condemning possible future violence or plans to destroy the entire country. No words of “love” were uttered this time.
The latest move was motivated by fears of the president’s possible legal exposure, a source familiar with the tape told CNN.
According to sources who worked and socialized in the company of Ivanka Trump and Kushner, their motivation was probably that they feared the state of their beloved money-maker, the Trump brand.
“They’re trying to keep what little is a marketable currency in terms of them for Trumps,” said one source, who added that the “before the uprising” rather than the “after the uprising” shift moved the needle in the state of Trump. empire from dangerous to terrible.
“Here’s the evidence of how worried they are (the family) how quiet they are,” said another source who notes the mouth-watering Twitter screeds and dialed feats, namely Ivanka Trump’s brothers Donald Trump Jr. and Eric Trump.
Ivanka Trump’s planned “farewell tour” to set up political victories is now on display, said someone familiar with the public relations blitz discussed. Trump’s eldest daughter made no secret of her desire to discover the post herself, confirmed several sources, two of whom thought aloud before CNN whether it was impossible to make those dreams come true.
“The idea that anyone forgets that their father incited these attacks is about zero,” said one of the political operatives who worked in Republican politics. “If you wanted future voters to ignore how devastating the end of this administration is, it’s a big step forward.”
Is Florida the future?
Adam C. Smith, a former political editor at the Tampa Bay Times and now a Mercury Public Affairs adviser, says it’s still possible that Ivanka Trump in Florida, where MAGA’s crowd is strong, can get a lease and be forgiving.
“As long as there’s no real evidence that the Trump brand is shrinking with the party’s activist base and dominant MAGA wing, and not just between elected Republicans and facility types, I think Ivanka would remain a clear frontrunner against Marco Rubio,” he said. .
Trump can also sit back and see what the public mood dictates for his future, or want to wait for the required seven-year Florida residency and then run for governor. One source who knows him remarked that Trump never had a problem believing in his own importance.
“He doesn’t suffer from a lack of self-confidence,” the source said.
Politics or not, Florida at least provides a more life-friendly environment than New York City, where several former friends said the couple will not be welcomed back into social circles with arms.
Kushner-Trumps has a vacation home at Trump Bedminster Golf Club in New Jersey, which has recently been refurbished to provide additional bedrooms. They may land there for a while, but politically New Jersey is not a Trump country either.
Florida, where Ivanka Trump has campaigned several times before the presidential election, could be a partisan refuge, but the ease is that she and Kushner have to turn their years in Washington into new personalities in the Sunshine State.
The Trump family itself is not the same as it was in relations from the years before Washington to the present day.
Probably the most broken of the bonds is the friendly friendship Trump had previously made with his stepmother, Melania Trump. The two women are undoubtedly the most powerful and influential in the president’s life, and before the White House years, they were both aware of and respected each other’s lawns, according to sources familiar with the dynamics. However, Ivanka Trump’s perceived intrusion into Melania Trump’s first lady’s lane has led to such severe tensions among women, one source told CNN that none of them want to be in the same room.
In recent months, Ivanka Trump and Melania Trump have not actually been made public together, except for the September presidential debate and the August Republican National Convention, where Melania sat on one side with her son Barron, her parents and Pencsei, Ivanka Trump on the other side.
At Thanksgiving, Ivanka Trump and her adult siblings went to Camp David while Trump had dinner at the White House with Melania Trump, Barron Trump and her parents. During the Christmas holiday, Ivanka Trump and Kushner did not visit Mar-a-Lago as in recent years. Although Ivanka Trump and Jared Kushner have separate living areas in Mar-a-Lago, where the departing first couple wants to live after the White House, according to one source, Melania Trump “hasn’t just unwrapped the welcome rug.”
The older Trump brothers also have bubbling problems, mostly due to how the president has behaved over the past two weeks.
“There was some finger pointing,” said someone familiar with the situation.
But if ever there was time for the Trump family to continue their bunker mentality and try to refresh the image, it would be now – or the hotels, real estate, branded retail, and future businesses affected by Trump are irreparably damaged.
“I think this is one of the times the family has to admit that their actions have had consequences,” the source said.