NBC had to decide between lighting the football and lighting the Christmas tree. He chose the tree

NBC will air the annual broadcast of Rockefeller Christmas tree lighting at 8 p.m., Wednesday, the date that will ensure the holiday is prime time over the NFL.

The Baltimore Ravens and the unbeaten Pittsburgh Steelers will play on NBC on Wednesday afternoon at 3:40 p.m. The network’s transmission of Christmas tree lighting was a “factor” in the schedule for the afternoon’s NFL game, according to a source close to the topic.

“We have a great partnership with the NFL and have found a solution that was right for everyone involved,” an NBC spokesman told CNN Business.

The mid-afternoon start of the week is not standard for an NFL game, but it is not a normal match for the Ravens-Steelers head-to-head.

Due to the coronavirus epidemic within the Ravens organization, a clash of AFC northern rivals has been delayed several times. The game should have been played on Thanksgiving night and then Sunday, postponed to Tuesday night, and now to Wednesday afternoon. Actually this time.

It may seem strange to promote Christmas tree lighting in an NFL game, as the NFL is the highest rated powerhouse on TV. However, the lighting of the Christmas tree cannot be easily rescheduled.

Although “Christmas at Rockefeller Center” barely brings NFL numbers, it doesn’t qualify for any ratings. The event brought in roughly 7 million spectators last year. (Wednesday’s NFL games are extremely rare, but most nationwide television games attract millions of viewers than lighting the tree. The Dallas Cowboys-Washington Redskins Thanksgiving game, for example, brought in roughly 30 million viewers.)

The Ravens and Steelers will try again on Wednesday after the postponements
The ceremony, widely promoted by NBC, is a huge production for both the network and New York City, especially this year due to the epidemic. The festive broadcast will feature not only the lighting of the tree, but also performances by Parton, Kelly Clarkson, Meghan Trainor, Earth, Wind & Fire, Tori Kelly, the Goo Goo Dolls and The Radio City Rockettes.
John Ourand, media reporter Sports Business Journal, reported that NBC was “prepared to relocate the wood lighting ceremony to one of its cable ducts, or possibly bring a tape version to NBC the next day.”

However, the NFL “did not put NBC in a position where it had to make that choice,” Ourand said it understood “the amount for which it asked broadcasters to be flexible in the 2020 season.”