Yesterday, Apple announced the long-rumored AirPods Max, the high-end in-ear headphone. The jury is still out on the boxes – you have to hear about them as if I believe it – but two things were immediately obvious to me. The first, the $ 550 price tag is silly. The second, the case of AirPods Max, is both disgust and insult.
In yesterday’s communication, I briefly addressed both issues. I always expected the AirPods Max to be expensive, maybe not this expensive, but it didn’t shock me too much. The AirPods Max case did it anyway. And since writing the article, I haven’t been able to stop them.
Let’s talk about it why.
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I’ve been using daily headphones for about 16 years, and each pair I use comes with a case that covers the whole thing. There’s a reason for this: you often have to carry the cans in some kind of pouch when you’re not using them. And as any person who has used a bag knows, there are often other things in that bag as well. This can range from large objects that can break up sensitive objects, such as headphones, to small particles that can get into delicate parts of sensitive objects, such as headphones.
The thing that covers your headphones is a tried and trusted way to avoid damage. I can’t believe I had to write this. And because Apple has taken a different path with the AirPods Max case.
Rather than providing something that adequately protects the technique, the company has chosen to provide technological underwear: a soft material that barely covers vital parts. Take a look at the AirPods Max case and imagine how it would work in a backpack:
Aesthetically, I don’t have a big question about the AirPods Max case. Although the memes call it a bra, eye mask, or wallet they are tenderly amusing, I think the general mood is okay.
The issue is that design completely ignores practicality.
I see only two logical reasons for this. The first is related to the price tag. Apple obviously wants the AirPods Max to be a luxury product. In other words, there is concern about how people will actually use them, they are a product designed for it saw, something more of a class index than a technology companion. Considering the AirPods Max case in this light, its design makes more sense.
Think of it this way: when you see someone walking down the street holding them, you immediately know what they are. This is free marketing.
The second reason is about tossing. In recent years, Apple has shifted its strategy from trying new products to selling new products to targeting existing customers with services and upgrades.
That’s why he does shit things like removing the wall charger from his new iPhones without offering discounts to the customer. To reassure investors, Apple needs to grow. And to grow, you have to sell more shit to people. And the case of AirPods Max follows this philosophy. In fact, “we’re lucky,” Apple actually took one, but it won’t be long before we see an AirPods Max Pro Smart Case hit the market. To believe.
It has some sort of premium cover (possibly imitation leather), may have a smart way to charge your headphones, and will probably cost at least $ 75. Hooray.
All of this, my friends, is why the case of the AirPods Max is disgust and insult. It doesn’t do the most basic things you can expect from a case, and by falling on this ankle-height barrier, it shows us how little Apple thinks about customers.
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Posted December 9, 2020 – 9:38 AM UTC
