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"The Silence of Blindness": Major Brands Avoid Trump, even if they are encouraged by the White House


On a spot where millions of dollars worth of free advertising were to be visited, President Trump on Monday introduced the spread of burgers in the White House State Dining Room among the country's largest fast food chains when hungry footballers looked.

The American-American restaurants, including McDonald's, Chick-fil-A and Wendy, won the camera's smooth layout.

– We love American companies, okay? Trump said, and stood hundreds of Big Macs and chicken sandwiches at the North Dakota State Football Team. – Go to eat. Enjoy yourself, everyone.

But companies could not quickly return the love or cash for Presidential product placement, McDonald's, Chick-fil-A and Wendy listening to Trump's approvals. When Trump held a similar event in January, Burger King was the only company that referred to social media – mocking Trump for writing the hamburger word.

"[D]a big order yesterday, we're all outside, – Burger King Twitter On January 15th, one day, Trump honored Clemson's football team with Whoppers and Big Macs, adding that "only serves hamburgers today."

Corporate retraction emphasizes the close relationship between the polarizing president and the best US consumer brands. The companies behind some of the president's favorite products, including Sharpies, Big Macs, and Diet Cokes, held their arms, even praising them publicly, and highlighting their products in the White House.

"Previously, the brands were happy to welcome the president," said Tim Calkins, who teaches marketing at Kellogg School of Management at Northwestern University. "Now, if anything, I think these companies are likely to confirm a bit."

Trump's own distribution brand makes it less ideal for companies that want to avoid partisan fighting, Calkins said.

McDonald's, Burger King, and Chick-fil-A did not respond to multiple requests and were asked if they would welcome Trump's approval. Newell Brands, a manufacturer of Sharpie Pen Trump, praised the execution of executive orders and did not respond to multiple requests. The White House officials also did not respond to the comment.


Boston Red Sox Slugger David Ortiz with President Obama on April 1, 2014 with President Obama. Samsung is currently highlighting the use of your phone. (Win McNamee / Getty Images)

In the past, consumer brands have been keen to have their proximity to the presidents, whose strengthening is particularly important because they are assumed to have access to the best products, said Nick Powills, Chief Executive Officer and Chief Executive Officer of the Chicago-based No Limit Agency.

When President Obama visited his restaurants in Washington and abroad, companies regularly highlighted social media visits, and some still named names.

"It was almost like winning a Michelin star," Powills said on Presidential visits.

While visiting the White House of Red Sox in Boston in 2014, David Ortiz bought an Obama on his Samsung smartphone. Samsung, supported by Ortiz, tweeted a photo of the "historical" moment noting that "Galaxy Note 3" was captured ".

Kennedy, Nixon, and Carter Presidents have invited Evelyn Wood Reading Dynamics instructors to provide quick reading courses to the White House employees for marketing exchanges with the company.

Even today, trump-seeking businesses have decided to be a president who is opposed to polls in more than half of the country.

Since the 2016 campaign, six New York residential buildings have moved from the facades of the Trump Place logos, and many retailers have stopped the Trump brand clothing.

Nike, who left Trump's New York site last year, launched an advertising campaign in September with NFL Quarterback-activated Colin Kaepernick. Advertisements Nike almost contradicts Trump, who attacked Kaepernick and other NFL players who protested under the national anthem.

The company said sales were up 10 percent in the quarter after the ad was released public criticism Trumptól.

"For companies that are more progressive consumers, more democratic, the president calls them, not a bad thing," said Julie Hootkin, Global Strategy Group, Partner for Public Affairs. – It's really a good thing.

According to a study published by the Global Strategy Group last week, consumers increasingly want companies to act on political and social issues. The survey found that 8 out of 10 consumers would like companies to stand, and almost half said that companies would prefer to take a stand against Trump.

On the other hand, there are a number of brands that have actively played close proximity to Trump, including USA Steel, Boeing, Fox News and Foxconn. Last week he spoke at the Conservative Political Action Conference, Mike Lindell, CEO of my pillow, said Trump was chosen by God.

And Trump is certainly not poisonous to thousands of supporters who bought the "Make America Great Again" hat and other campaign items. The writers of Trump books lobbied the White House's assistants to secure the presidential tweet, and the president's shouts helped several tomes to the best-selling status.

However, companies have also discovered the dangers of association with a war president.

At the beginning of 2017, Harley-Davidson's top executives visited the White House and presented several motorcycles to Trump, who praise the company for American-made products.

Until 2018, Trump publicly supported the boycott against Harley after the company announced that it would direct some of its production to Asia. The company blamed the tariffs that Trump's commercial war with China and Europe had on. In January, John Olin, Chief Financial Officer at Harley, told investors that in 2019 the tariffs would cost $ 120 million to the company.

"Many owners of @harleydavidson are planning to boycott the company when manufacturing overseas" – Trump Twitter in August. "Large!"

A company spokesman declined to say "there was no boycott."

Trump also publicly attacked other private companies, including Ford, General Motors and NFL. The President regularly attacks Amazon and its CEO Jeffrey P. Bezos, who also owns The Washington Post.

Some companies, including Patagonia's outdoor retailer, have taken an aggressive stance against Trump's policies. In 2017, Patagonia sued Trump to reduce the size of two national monuments in Utah and used its retail site to send a rigid message to customers: "The President stole the land."

Patagonia spokesman Corley Kenna said the movement was not driven by profit motives or politics.

"Our community expects to get a bold position," he said.

Other brands were reluctant to pick up the president who was willing to use the power of his office against corporate enemies.

"Silence is a deafness," said Calkins, Northwest Professor. "Everyone is very nervous about how the administration can react."

Some brands have found other politicians like Trump, even in today's polarized climate. Senator Cory Booker (D-N.J.) Announced that last month's Hot Pockets Twitter account announced his presidential bid.

"@CoryBooker don't forget about us when you choose," the company said Twitter.

The company's spokesman, Kate Shaw, said there was no formula for deciding when to engage with politicians and noting the company's earlier interaction with Booker about hurricane Sandy's efforts.

Rag & Bone clothing brand a tweet last month's customized version of the company's bomb jacket.

During his presidency, Obama's stops in local institutions often spark the sparkling tweets of businesses: #presidentialswag Taylor Gourmet tweeted 2012; "I am happy" said Politics & Prose 2014; – Great honor! Shake Shack said 2014;

Trump has largely avoided Washington's restaurants and small businesses and chose Trump International Hotel's restaurants on Pennsylvania Avenue.

According to Powills, the fast food restaurants highlighted by Trump in recent weeks do not respond.

"It is unfortunate that this is what we have come," Powills said. "It doesn't matter what you are holding in the White House and something (to promote). It is too bad that silence is the answer.

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